WearColour is a Swedish lifestyle brand and was founded in 2010. They create garments that express trends influenced by Swedish fashion and design heritage. I became a part of their global Family team in February 2017.
Their collections bridge the gap between the wild outdoors and modern urban culture, and the gap between technical performance wear and casual clothing. The goal is to create garments to inspire people from different generations, backgrounds and cultures to enjoy adventures, whether that is exploring mountains or getting lost in big cities. They are not made to sit on a shelf; go out and face life’s challenges.
Through close collaboration with our family of athletes, we have a wealth of knowledge and understanding for quality and functionality to satisfy all kinds of needs for you to be able to explore your own active lifestyle.
I'm a proud partner/ambassador and photographer for 4ocean by doing my best to reduce my overall plastic consumption/waste, Cleaning the ocean when possible by removing plastic and recycling and to educate people using social media platforms to spread awareness of the problem we face. Let's all do our bit in helping keeping our favourite playground clean!
Cleaning the ocean and coastlines, one pound at a time.
Made from recycled materials, every bracelet purchased funds the removal of 1 pound of trash from the ocean and coastlines. In less than 2 years, 4Ocean has removed 1,118,121pounds of trash from the ocean and coastlines.
4Ocean currently operates out of multiple countries and employs over 150 people worldwide.