WearColour is a Swedish lifestyle brand and was founded in 2010. They create garments that express trends influenced by Swedish fashion and design heritage.

Their collections bridge the gap between the wild outdoors and modern urban culture, and the gap between technical performance wear and casual clothing. They want their garments to inspire people from different generations, backgrounds and cultures to enjoy adventures, whether that is exploring mountains or getting lost in big cities. They are not made to sit on a shelf; go out and face lifes’ challenges.

Through close collaboration with our family of athletes, we have a wealth of knowledge and understanding for quality and functionality to satisfy all kinds of needs for you to be able to explore your own active lifestyle.



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My longest sponsor relationship is with no other than Drop MFG. They picked me up when I was just a kid and have been making the best snow accessories in the market for over 16 years, with a commitment to premium design, quality and innovation. Now you're getting them direct. So you can ride more and spend less!




Founded in 2012 by the Swedish freeski legend Jon Olsson and the Norwegian product designer Truls Brataas, Douchebags has established itself as a globally recognized brand - winning several well known awards for both design and functionality.

Based on their roots in the action sports community, Db are merging an urban and active lifestyle to challenge the traditional approach of luggage. Their mission is to make better journeys through smarter travel gear.

Db want people to be able to travel however they want, whilst bringing whatever they need. They develop travel gear for the long journeys as well as the short ones – for the passionate people who travel the world in search of adventure.